![]() This program places ads within approved creators’ Stories and creates revenue for them from those ads. Snapchat is also broadening its Stories revenue share program so that more creators can join. ![]() AI is of course playing a major role: the platform’s “My AI” function is rolling out to users around the world (it was previously only available as an experimental feature to Snapchat+ subscribers), and includes some new features, like adding the AI to group chats. Snapchat’s partnership with Live Nation has expanded to bring custom Snapchat AR experiences to 16 festivals around the world and it announced a new integration with live event visualisation company Disguise to further roll out Snap AR to more venues and tours. There were a number of music-focused announcements too, mostly connected to enhancing live performances: allowing fans to see AR visuals through the Snapchat camera that interact with the on-stage visual production. That’s quite a hike from the 1 million subscribers in August 2022, and that number is likely to increase, as Snap will soon partner with the US-based Verizon mobile network, so that their customers can subscribe as a part of Verizon’s +play platform. ![]() One notable stat was the announcement that there are now 3 million subscribers of Snapchat+, its $3.99-a-month subscription service. Daily Active User numbers were also up from 332m last year to 375m DAUs now. This number can be broken down in certain key sections of the platform: for instance, Stories and Spotlight has 350 million MAUs, the company says. First, a big number: Snapchat says it has “750 million+ Monthly Active Users” across all of Snapchat’s various services. Snapchat has announced new features and data at its Snap Partner Summit 2023, which took place yesterday.
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